Solution: The design of the Toblerone retail packaging is more conservative than the packaging for wholesale. A brown colour is common to both types of packaging. The final decision on the colour was made by the client. Conrad Rius had suggested Pantone turquoise 3265C.
Challenge:Packaging and color for the new flavor.
Professionals: 1
LinkThis project was led by the agency Werbeagentur Bultmann GmbH. I was a graphic designer at Bultmann from 2012 to 2018. The Project belongs to it and is part as a team effort
